Giorgio Armani Fashion Brand Essay Example | Topics and Well Written Essays - 1500 words

Giorgio Armani Fashion Brand - Essay Example The Company has been named after the designer, Giorgio Armani who happens to be its founder. The success gained by Armani since its establishment in 1975 reflects in the fact that in only about 3.5 decades, the Company has over 300 stores in 36 different countries of the world with a net worth of more than 3 billion Euros (Blue X Clothing, 2011). Despite the fact that Armani accessories are extremely popular among the elite, it has little customers from the lower and lower-middle class background. This paper aims at identifying a trend employing which, Armani can increase the sale of its accessories among the people from lower and lower-middle class background. An understanding of the Armani’s Brand Values and Image: The weight of brand values maintained by Armani can be estimated from the fact that they are based on the innovative designs and charismatic persona of the founder of Armani and Giorgio Armani has been recently entitled as the â€Å"most successful designer† of the world (Blue X Clothing, 2011). ... ope, Frank Martell made a speech in which he expressed his views about the brand value of Armani in these words: Giorgio Armani and Gucci topped ACNielsen’s Global ‘Most Coveted Fashion Brands’ ranking by scoring consistently high responses from online consumers in every part of the world - a remarkable testament to the power and universal appeal of these two luxury fashion brands †¦ Regardless of where they live, when consumers in Italy, China or UAE purchase a Gucci bag or a Giorgio Armani suit they are prepared to pay a premium because they are buying the image the brand represents. In Armani’s case, consumers know they are getting quality, sophistication and style – timeless values with global appeal. (Frank Martell cited in ACNielsen, 2006). The Armani Brand covers a total of five lines of luxury clothing with their own unique accessories including watches and colognes. The main collection of this Brand is the signature Giorgio Armani line which produces accessories for people aged between 35 and 50 years. Armani is the most profligate brand with respect to cost. It primarily caters for the needs of those people that want to buy gowns and outfits like the ones worn by the artists and celebrities of Hollywood when they walk on the red carpet. The largest of all Armani lines is Emporio Armani which produces accessories for young professionals that are somewhere from 25 to 35 years of age. Of all the lines of Armani, this one is the most popular among Armani’s clients. Accessories from the Emporio Armani line are accessible both online and at high end department stores. Needs of the high end clients are addressed by the Armani Collezioni. It includes such accessories as slim fitting outfits and handmade jumpers which are sold in extravagant Armani

Cocaine effects on a newborn Essay Example | Topics and Well Written Essays - 750 words

Cocaine effects on a newborn - Essay Example Another risk is â€Å"placental abruption†, a premature separation of the placenta from the uterus wall which may cause excessive bleeding and death risk to both the mother and baby (â€Å"Cocaine Addiction and Pregnancy: Effects on Newborns†). Cocaine effect on newborns is serious. The pregnant woman’s use of cocaine can decrease the supply of nutrients and oxygen to the growing fetus. Cocaine-exposed babies have low birth weight, low Apgar score, shorter length and smaller head circumference than unexposed babies. These consequences can be a sign of future developmental delays and abnormalities. Babies from mothers using cocaine have greater possibility of being born prematurely. These babies experience breathing difficulties which may cause stroke even before birth or immediately after birth. Stroke can lead to the development of lifetime brain and developmental disorders (â€Å"Cocaine and Pregnancy†). newborns are often irritable, hyperactive, sleepless and have a low frustration tolerance, muscular stiffness, visual disturbances, low feeding and sucking abilities and sensory incapacities. There have been reported cases of loose bowels, vomiting, and seizure occurrences. A number of these problems may last for 2 to 2  ½ months after birth (â€Å"Cocaine and Pregnancy†). Cocaine-exposed newborns may go into deep sleep for longer than usual (Gorski). Pregnant mothers who uses cocaine for an extended duration may deliver babies that have birth defects and abnormalities in the face, brain, heart, eyes, limbs and muscles. Some babies may be born with intestinal, genitals and urinary problems (â€Å"Cocaine and Pregnancy†). When cocaine enters the placenta, it disturbs the circulation inside the fetus’ body. Cocaine stays in the body of the developing fetus for an extended duration. That is why evidences of cocaine can be found in the urine and hair